Thorough product development
Turun Sinappia was to taste exactly like the original product, which was based on a recipe developed in 1948. The exact raw ingredients of the recipe have remained a secret from the very beginning, as well as has the exact texture of the seed raw ingredient.
A long and through product development project was initiated, during which time the products were polished up to standards in terms of flavour, appearance and texture. For Maustaja, this meant production and packaging machinery investments, numerous product development rounds and tastings with the customer. When the flavour was right, the production tests began.
Two years later, the product was just as it should be and it was ready for the shop shelves. In 2014, consumers were finally able to enjoy the familiar flavours. Turun Sinappia had returned home and it was, yet again, a Finnish product from start to finish.