Where Finns appreciate the smoothness and rich flavour of mustard, southern taste buds prefer more structure, texture and stronger nuances in their mustard. In cooperation with international fast-food chain Atria Sibylla, market-specific taste differences are emphasised.
We produce familiar products for them; hamburger sauces, mustards and ketchups. Only in case of ketchup are the flavours internationally consistent. In case of all the other product groups, we customise a version that is suitable for the mouths and flavours of each specific market.
As a fun curiosity, it is worth mentioning the story behind Sibylla’s brand. The flavour of the first hot dogs produced in 1932 at Swedish Lithells sausage factory became very royal, and so the new product also needed a royal name: the name Sibylla comes directly from the name of the Swedish princess at that time.
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Quality guides our operations throughout the entire service concept. Our aim is for quality to be visible to our partners from the first contact to the launch of a new product, and in daily activities from ordering to delivery. The products’ good taste, and ensuring the topicality and competitiveness of the products are of utmost importance to us. A functioning ensemble and a good end result are always created in cooperation with our customers. Taste of quality describes the quality of our operations.
Ketchup
Mustard
Mayonnaise
Jams
Sauces
Other
